![]() ![]() Demand has vastly outpaced production, and the limited release versions of the sneakers have appeared on resale markets at almost $3,000 per pair. In the short term, Adidas plans to scale up its bandwidth to produce Futurecraft 4D sneakers at higher volumes. In a highly diversified market, shorter product lifecycles allow Adidas to maintain lower inventory levels, rapidly iterate, and effectively stay ahead of consumer trends. Product introduction cycles can further be shortened to 2 months as capabilities continue to develop. Compared to the 15-18 months it takes from ideation to store sales in normal factory production of sneakers, it took just 11 months for the Futurecraft 4D release earlier this year. Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activistsĪdditive manufacturing also shortens up the production development cycle of Adidas products. Bringing production closer to point of use means that Adidas can cut down delivery times and shipping costs for its consumers. On the distribution side, additive manufacturing allows for a more localized approach to delivery – Adidas currently manufactures most of its shoes in Asia, whereas its Futurecraft 4D line can be produced closer to point of use due to the comparatively lower fixed costs of production for 3D-printing. In manufacturing, reduced costs come from eliminating expensive steel-molds used in traditional sneaker production. Close-up of Futurecraft 4D midsoleįor Adidas, a shift towards additive manufacturing translates to reduced production costs throughout the supply chain. The sneakers are currently priced at $300, placing the shoes as a more premium product among Adidas offerings. The Futurecraft midsole is a lattice structure created from liquid resins hardened by “digital light synthesis” technology. Last year, Adidas announced the introduction of its Futurecraft 4D shoe – a sneaker that uses a midsole formed with 3D-printed material. In footwear, Adidas is one such organization at the forefront of this evolution. Rapid advances in research and development have moved forward the technology, and as additive manufacturing methods become cheaper and faster, 3D-printed parts are becoming more ingrained in retail and consumer goods. Now available at CHAMBER - Wisma Atria, LE Vault - and recent years, the concept of additive manufacturing has largely been associated with prototyping and low-volume production. This new drop brings this technology to the fore, providing the athlete with a shoe that not only provides amazing comfort through the Primeknit upper and 4D lattice midsole, but which looks incredible too.”įuturecraft 4D is available now in limited quantities at Limited Edt. adidas 4D really is the future of performance running and a revolution in how we create footwear. Being one of our most iconic and innovative products, the new all-white colourway combines a classic look with our industry-leading midsole innovation. “Futurecraft 4D was our first 3D printed shoe back in 2017 and since then has been a fundamental part of our 4D range, driving excitement and showcasing the possibilities of this technology. It's 3D printed to help deliver precisely tuned support and cushioning right where it’s needed.Ĭharlotte Heidmann, Product Manager, Futurecraft 4D The adidas 4D lattice midsole was developed using years of athlete data. The result is a shoe which delivers precisely tuned cushioning and support, exactly where the athlete needs it. This highly anticipated drop combines the shoe’s distinctive Primeknit upper with its signature heel counter and lace cage, alongside the innovative 3D-printed adidas 4D midsole lattice. Using years of athlete data, Futurecraft 4D is shaping the future of sport with its first 3D-printed midsole, designed to evolve the athlete forever. Adidas unveils the latest iteration of Futurecraft 4D: an all-white design that cuts through the noise and provides zero distractions for the wearer. ![]()
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